Held at Expominas in Belo Horizonte (MG), the event recorded its highest attendance since the inaugural edition and reinforced the leadership of equipment rental companies
Over the course of three days, the capital of Minas Gerais stood out for the strong presence of equipment rental companies. From June 4 to 6, the city hosted the 3rd edition of the ANALOC Rental Show, which turned the Expominas venue into a major gathering point for the sector. The event welcomed 5,500 visitors from several Brazilian states, with an average daily flow of around 2,500 people. And the reasons to celebrate are many: the trade show saw great exhibitor participation and actively fostered business.
With a focus on micro, small, and medium-sized rental companies, the event strengthened its position as the leading trade show exclusively dedicated to this segment. Crowded aisles, stands buzzing with new solutions, and the optimistic energy of those ready to grow defined the three-day experience. The show is a result of a partnership between the Brazilian Association of Equipment Rental Unions and Associations (ANALOC) and the LocadoresBR Ecosystem.
“Nearly 100 exhibiting brands presented practical, accessible, and tech-driven solutions to help small rental companies improve their performance. The spotlight was on compact machines, aerial work platforms, compressors, power tools, scaffolding, shoring systems, management software, parts, and services — all designed to optimize operations and boost profitability,” highlights Reynaldo Fraiha, show director.
In addition to the exhibition floor, the technical program included lectures and panel discussions covering topics such as economic outlook, efficient management, tax issues, preventive maintenance, pricing strategies, and rental market trends. Promotions and networking activities added to the dynamic, collaborative, and results-driven atmosphere of the event.
“The ANALOC Rental Show proved that even in an increasingly competitive market, there’s room for growth with intelligence, partnerships, and a focus on professionalism. We are very proud of what we’ve achieved,” says Leônidas Ferreira, widely known as Leo Sisloc, executive director of Sisloc Gestão Software and president of the LocadoresBR Ecosystem.
With another successful edition now complete, the ANALOC Rental Show is firmly established as the main hub for connecting small and mid-sized rental companies – a space where rental businesses, suppliers, developers, and industry innovators come together to push the sector further.
From Minas Gerais to São Paulo
The next edition of the ANALOC Rental Show is already scheduled: March 11–13, 2026, at Expo Center Norte, in São Paulo (SP). This will be the first time the show takes place in Brazil’s largest city, considered one of the country’s key economic hubs.
The outlook is promising. “Choosing São Paulo was a strategic decision. The state is home to hundreds of companies in the sector and is a hub for innovation, infrastructure, and business. Expectations from both the public and exhibitors are sky-high. We’re already feeling it in our day-to-day interactions, on social media, and in conversations with our partners,” says Leo Sisloc.
Press Contacts:
Santelmo Camilo – +55 (13) 98178-7338 – santelmo@timepress.com.br
Eliana Zani – +55 (11) 99781-2402 – elianazaniomnipress@gmail.com
